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Terms of Sale and Use

Last updated : June 1, 2026

Article 1 – Identification of the Provider

These Terms of Sale and Use (hereinafter the "Terms") govern the contractual relationship between: the company LARRY (hereinafter the "Provider"), and any lawyer, law firm, or practicing entity duly registered with a French bar association (hereinafter the "Client").

The Provider offers digital visibility services, search engine optimization, editorial strategy, publication of legal content, and SEO and GEO optimization.

Subscribing to the Services constitutes full and unconditional acceptance of these Terms.

Article 2 – Purpose of the Services

The Provider makes available to the Client a platform and a set of services designed to improve its digital visibility. The Services may include in particular:

  • the creation and operation of an editorial space;
  • the publication of legal articles;
  • assistance with content drafting;
  • Search Engine Optimization (SEO);
  • Generative Engine Optimization (GEO) intended to improve visibility with conversational engines and artificial intelligence systems;
  • content structuring and internal linking management;
  • indexing and referencing of content;
  • statistical performance analysis;
  • editorial support.

The detailed scope of the subscribed services is set out in the quote, purchase order, or any commercial proposal accepted by the Client. The Provider remains free to develop its methods, tools, technologies, and processes, provided such developments do not substantially alter the subscribed Service.

Article 3 – Account Creation and Management

Access to the Services requires the creation of an account. The Client undertakes to provide accurate, truthful information and to keep it regularly updated.

Login credentials are strictly personal and confidential. The Client remains solely responsible for safeguarding them and for any use made from its account. Any fraudulent or unauthorized use must be reported immediately to the Provider.

The Provider may suspend access to the account in the event of fraudulent use, breach of these Terms, non-payment, or a security risk.

Article 4 – Exclusivity and SEO Territories

The Provider may grant the Client exclusivity over certain "SEO Territories," defined as any combination of keywords, search queries, search intents, business sectors, or geographic areas. This exclusivity is strictly limited to the term of the contract. Upon expiration of the contract, the Provider regains full and free disposal of the relevant SEO Territories.

The Client acknowledges that the referencing methods, editorial strategies, SEO and GEO structures, data analyses, content architectures, and know-how developed by the Provider remain its exclusive property. The Provider may freely reuse its methods, processes, and know-how for other clients.

Article 5 – Term and Commitment

The contract is entered into for an initial fixed term as specified in the quote or purchase order accepted by the Client, corresponding to the subscription package chosen. During this initial period, no early termination may occur, except by written agreement of the parties, in the event of serious misconduct, or material non-performance.

Upon expiration of this initial period, the contract shall be automatically renewed for successive one (1) month periods, unless terminated by either party. Each party may terminate the automatic renewal at any time, subject to fifteen (15) days' prior written notice (by email or letter) before the current monthly renewal date.

Article 6 – Financial Terms

6.1 Pricing Structure

The financial terms and scope of services are defined in the quote or purchase order accepted by the Client. Online confirmation (in particular via Stripe or any equivalent payment provider) constitutes a firm commitment and, together with these Terms, forms the contract binding the parties. The Provider reserves the right to change its pricing at any time, without affecting firm commitments already in progress.

6.2 Payment Terms

Unless otherwise stated in the quote, payment consists of an initial payment upon subscription, followed by recurring automatic monthly charges via the payment provider (Stripe or equivalent) covering the term of the commitment. The Client expressly authorizes these charges for the entire term of the contract. Subscribing implies a firm payment commitment for the entire agreed term, regardless of the Client's actual use of the Services.

6.3 Late or Non-Payment

Any payment incident shall automatically result in:

  • the immediate suspension of the Services after a period of fifteen (15) days following a first notice that remains without effect;
  • the immediate payability of all remaining sums due until the end of the commitment;
  • the application of late payment penalties calculated on the basis of the European Central Bank (ECB) interest rate increased by 10 percentage points, as well as a fixed indemnity for collection costs of forty (40) euros in accordance with applicable regulations.

If the situation is not remedied within fifteen (15) days following suspension of the Services, the Provider may terminate the contract as of right, without prejudice to any damages that may be claimed.

Article 7 – Obligation of Means

The Provider is bound by an obligation of means. In particular, it does not guarantee any specific ranking, indexing by a specific engine, citation by an artificial intelligence system, or any minimum volume of traffic, leads, or revenue. The Client acknowledges that search engine and artificial intelligence model algorithms evolve freely and independently of the Provider.

Article 8 – Validation and Responsibility for Content

The Client remains solely responsible for the legal information published, its accuracy, its updating, and its compliance with applicable regulations and professional ethics. The Provider does not perform any legal consulting function. Content is published under the Client's exclusive professional responsibility.

Article 9 – Professional Obligations of the Client

The Client warrants that it is duly registered with a bar association, holds the authorizations necessary to practice its profession, and complies with its professional ethics rules and professional secrecy obligations. The Client undertakes to promptly inform the Provider of any suspension, omission, disbarment, or measure affecting its right to practice. The Provider may immediately suspend or terminate the Services if the Client no longer meets these conditions.

Article 10 – Intellectual Property

The Provider holds all intellectual property rights relating to the content created, published, and/or optimized under these Terms (structures, internal linking, optimizations, URLs, GEO/SEO tools and processes).

The Client grants the Provider a non-exclusive, royalty-free, worldwide license to use the textual or documentary elements it provides for the creation of content, for the entire duration of protection of such rights.

In return, the Provider grants the Client, for the sole duration of its subscription, a non-exclusive, non-transferable license allowing it to use the content published on the platform for its professional communication needs.

Upon expiration of the subscription, the license granted to the Client ends. The Provider may, at its sole discretion, keep the content online free of charge, provided it removes any reference identifying the original Client, whether nominal, visual, or contractual, as well as any hyperlink pointing to its website. Alternatively, the Provider may decide to remove such content entirely, without the Client being entitled to any compensation.

Article 11 – Hosting and Moderation

The Provider ensures the technical hosting of content and acts as a technical intermediary with respect to elements approved by the Client. The Provider may remove or suspend, without notice, any content that is manifestly unlawful, contrary to professional rules, infringes the rights of third parties, or may give rise to its liability.

Article 12 – Personal Data

The Provider processes personal data in accordance with the General Data Protection Regulation (GDPR). Data collection is limited to contractual purposes (management, billing, support). The Client has the right to access, rectify, erase, object to, restrict, and port their data by sending a request to the contact details provided on the Provider's website.

Article 13 – Cookies

The Provider's website uses technical, statistical, or functional cookies. Where required by applicable regulations, user consent is obtained beforehand. Settings can be changed at any time via the browser.

Article 14 – Limitation of Liability

The Provider may not be held liable for content requested by the Client, algorithmic changes, decisions made by conversational AI systems, a decrease in visibility, or indirect damages (loss of clientele). In any event, the Provider's total liability is expressly limited to the amount of sums actually received from the Client during the twelve (12) months preceding the event giving rise to liability.

Article 15 – Force Majeure

Neither party may be held liable for failure to perform its obligations resulting from a force majeure event within the meaning of French law. Obligations shall be suspended. If the event continues beyond thirty (30) days, the contract may be terminated by either party without compensation.

Article 16 – Termination of Services and Reversibility

16.1 Termination for Serious Breach

In the event of a serious breach by either party of its obligations, the other party may terminate the contract after a formal notice remaining without effect for thirty (30) days. Upon expiration or termination of the contract:

  • the Provider may discontinue referencing actions;
  • the SEO Territories shall become available again;
  • content may be kept online or removed at the Provider's sole discretion, in accordance with the provisions of Article 10 hereof;
  • access to the platform shall be deactivated and the exploitation license granted to the Client shall end.

The Client remains liable for all sums due until the end of its initial firm commitment.

16.2 Reversibility and Data Restitution

Upon expiration or termination of the contract, the Client may request, within thirty (30) days, the restitution, in the form of a copy, of the published textual content and editorial data it provided or approved. Restitution shall be made in a standard, readable format (text, CSV, or equivalent).

The Client acknowledges that this restitution does not create any obligation for the Provider to remove content from its own media, the Provider remaining free to keep it online in anonymized form in accordance with Article 10. The Provider is not required to provide its internal methodologies, SEO/GEO structures, or proprietary tools.

Article 17 – Subcontracting and Independence

The Provider reserves the right to use subcontractors, freelancers, technical service providers, or third-party tools (including artificial intelligence technologies), while remaining fully responsible for the performance of the services and compliance with confidentiality obligations. The parties and their contributors act with full independence. Nothing in these Terms shall be construed as creating a legal or economic relationship of subordination between them.

Article 18 – Non-Solicitation

The Client shall refrain, throughout the term of the contract and for twelve (12) months after its termination, from soliciting, recruiting, or engaging, directly or indirectly, any employee, service provider, or subcontractor of the Provider who has participated in the performance of the Services, failing which it shall compensate the Provider for any resulting damages.

Article 19 – Security and Cybersecurity

The Provider implements reasonable technical and organizational measures to ensure the security of the Services. The Client acknowledges the risks inherent to the use of the Internet and undertakes to secure its own credentials. The Provider shall not be held liable for damages resulting from the Client's negligence in managing its security.

Article 20 – Service Level (SLA)

The Provider strives to ensure the continuous availability of its platform but does not guarantee uninterrupted accessibility or the total absence of bugs. Temporary interruptions for maintenance, updates, or technical improvements may occur, and the Provider undertakes to limit any resulting inconvenience.

Article 21 – Miscellaneous

21.1 Amendments to the Terms

The Provider may amend these Terms to reflect legal, technical, or economic developments. New versions will be communicated to the Client and will apply prospectively to ongoing contracts.

21.2 Confidentiality

Each party undertakes to keep strictly confidential all information, SEO/GEO strategies, methods, analytical data, and non-public exchanges of which it becomes aware during the performance of the contract. This obligation continues for the entire term of the contract and for five (5) years after its expiration.

21.3 Entire Agreement and Severability

These Terms and the quote/purchase order constitute the entire agreement between the parties and supersede any prior exchange. If any provision is declared void or unenforceable, the remaining clauses shall retain their full force and effect.

21.4 No Waiver

The fact that either party does not, at a given time, rely on any provision of these Terms shall not be construed as a waiver of its right to rely on it thereafter.

21.5 Evidence and Electronic Acceptance

The Client expressly acknowledges that acceptance of the Terms, electronic signatures, Stripe payment confirmations, and email exchanges have full contractual value and constitute valid and enforceable evidence.

21.6 Notice

Any contractual notice must be made in writing, by email or registered letter, to the contact details provided at the time of subscription.

21.7 Governing Law and Jurisdiction

These Terms are governed by French law. Any dispute relating to their interpretation, performance, or validity shall be subject to the exclusive jurisdiction of the courts having jurisdiction over the Provider's registered office, unless otherwise required by mandatory law.